Dworksy cannot state categorically that the practice is occurring more frequently than it did in the past. However, “you can go up and down the aisles” in a supermarket and see it, he said. Indeed. Based on numerous sources, I was able to develop a partial list of products that seem to have shrunk, or whose packages offer less items than they once did. The list includes: cookies (package sizes and in the case of at least one popular brand, the cookies themselves), toilet paper, candy bars, chewing gum and other confectionary products (like Cadbury Eggs), ground pepper, tuna, yogurt, ice cream, orange juice, coffee, bags of tea, sugar, potato chips, toothpaste, deodorant, cake mix, cereal, blocks of cheese, paper towels, napkins, paper plates, crackers, hot dogs, bacon, frozen dinners, heads of lettuce, canned vegetables, frozen vegetables, spaghetti sauce, canned tomatoes, mixed nuts, shaving cream, hair spray, bars of soap, tubs of margarine, detergent, bleach, shampoo, pet food, (some brands of) beer, (some brands of) hard liquor, diet shakes, diet bars, frozen pizza, peanut butter, mayonnaise, Gatorade (in some stores), vitamins, over-the-counter medicines, and even newspapers (page widths have shrunk from 16 inches in the early 1950s to 11 inches in most papers today).
This is inarguable. The ‘official’ inflation rate is far higher than reported. I first recognized this during the Clinton Administration. Clinton changed the ‘basket of goods’ whose prices comprise the Consumer Price Index. He removed staples like food and energy, and added non-essential items like computers. We all know that computer prices are constantly falling.