Interestingly, the same writer who credited Trump with efficient spending later snarked it up with a headline that supposedly captured the amateurism of the Trump campaign. In the October 25 Washington Post, Philip Bump wrote a story titled “Donald Trump’s campaign has spent more on hats than on polling.” The idea was clearly to mock the candidate for the frivolity of his ubiquitous “Make America Great Again” baseball caps, whose production was starving the poor pollsters. Given how badly the public pollsters performed in forecasting this election, one could easily conclude that Trump’s only mistake is he should have made more hats.
Source: Donald Trump Didn’t Just Win; He Won With Unprecedented Efficiency | | Observer